SXSW – Day 2
On Day 2 my number 1 priority was seeing Michel Gondry in person. He is one of my all time favorite visionary heros, who has inspired me endlessly in creative projects. I waited an hour to see the man and get 4th row at his seminar. Gondry echoed a similar practice to something Ze Frank had mentioned in Day 1′s panel. The emphasis to pay attention to every single off-the-wall idea that you have. Don’t dismiss it out of fear or logic. Pay attention and put energy into them. Give them breath before you kill the idea. Test it out and reinvent each step of the way to be as open as possible to all concepts.