F5 Festival Review

Posted by hollydanger on Apr 22, 2009 in Design, Inspiration, Music, Video Projects, travel, vj |

Last Thursday and Friday I was privileged to spend my normal workday at the F5 Motion Design conference held at Roseland in NYC. I kept my eye on this conference from the early stages last year and watched it bloom into one of the biggest, baddest lineups of designers from all over the world. After being exposed to all the presentations, I’m personally going to keep my eyes on 1st Avenue Machine, Dvein, and Moment Factory. These guys blew my minds eye and have opened me up to some new ideas & approaches to design. Here are some of my other favorite speakers from the day, to note a few:

F5 Highlights

Dvein, Prologue, Psyop, Black Heart Gang, 1st Ave Machine, Imaginary Forces, Rachel Maddow, Moment Factory, Jonah Lehrer.

Since having worked in the corporate world of video production for the last few years, I haven’t had much opportunity to immerse myself in the art world (or even the commercial world) of motion graphics the way I wish I could. Thankfully, conferences like F5, after effects meetups and the VJ world have brought this back into my life in many ways. Most nights after I come home from day to day editing, I begin to collage my own new work and find myself experimenting into the early hours, to create a bigger, more original and more ecclectic library for future live video performances. 

The F5 conference reminded me just how powerful motion graphics are, and how much I love that world & the people who make that sort of magic happen. Not only did the conference showcase some of the best work I’ve seen in years, but there was a really interesting discussion about the state of creativity, and how it works from a scientific angle. We talked about how to better access innovations from the left side of the brain, and how we should be open to all new endeavors that allow us to create connections, and draw inspiration from experience. Insights seemingly flourish best when not forcing creativity. Some highlights for me were seeing & hearing all of the bizarre places that people reach to for inspiration.  Found everywhere from rubberbands that were made into stop-motion spaghetti  to one person dipping their hands & feet in cement just to see what it would feel like to wear on their limbs for a week!  Ideas are formed in some of the most oddly beautiful ways and it has always been a passion of mine to explore how other people’s brain’s work. 

Later this week I’d like to transcribe my notebook that I had with me for the two days and capture the raw thoughts I had while listening to these fabulous heros of mine.  As a result of the festival I’ve already taken some of the advice and put it towards a new identity scope for my danger visuals.

Danger still shots

A few frame grabs from new Danger intro visuals

Lastly  I want to mention how VERY excited I am to say that a new collaboration is underway with electronic musician Kodomo. It looks like May 6th will be our first performance at the Delancey for the next Warper Party. Details soon to come!!

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