I’m quite proud to say that my younger brother, Chris, has followed his dream in pursuit of a music career and is succeeding in ways that could never have been predicted. Not only has he developed an entire recording studio in my parent’s basement and learned to speak fluent spanish, but he has a number of clients that he records daily for his independent business, Potent Productions. This coming Sunday night he is having a CD release party for his debut album, La Herencia de la Familia Real.
This album was produced as a collaboration of various musicians, and has created quite an impressive first piece. I was recruited to design the album, a complicated 6-panel fold out, which I had no idea how to approach when I first began. The style of music is new to me as a designer – a mix of reggaeton, spanish lyrics & techno beats. As a result I hooked him up with a David Apuzzo Photography to take a professional mix of high contrast photos and textured backgrounds that I could use to put the design together.
Recently, with the help of Jeff Schram of SchramDesign, I was able to put up a splash page for my brother to sell the album.
This Sunday, December 28th I’ll be performing live visual projections for his release party at the Thirsty Turtle in Stamford, CT. That means that this week I’m collecting ideas and brainstorming, what on earth it means to project for “high energy, spanish, club music“. That was the direction I got from Chris. I have no idea what I’m doing yet, but I’m excited to explore it and see what happens when I do.